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Sparklefurry rebrands Detroit non-profit arts organization.


As 555 arts was looking to refresh it’s home, by renovating the once Detroit Precinct Police Department, Sparklefurry was busy doing a refresh of its own. We helped position 555 as a “creative community” which portrays so much more of their offering than just gallery and studio space. We developed this tagline in order to encompass all that 555 does for the Detroit community: educational outreach, artist residency, galleries, studios, public arts etc. We developed a comprehensive package to address needs for sponsorships, fundraising, and general community awareness. This modular package allows for easy assembly and production based on need, which is always a concern for non-profits.

Brand development included: Brand Development, Logo design, Business Suite (letterhead, envelope, folders) Sponsorship/Fundraising package, brochures