Sparklefurry was enlisted to help launch this interactive brand that was build to empower girls. Storybeam delivers rich entertainment experiences through personalized, interactive stories which cast the reader as a character. Each story is delivered once a week in an online subscription format. Since the launch in 2010, Storybeam has formed partnerships with Popstar! Magazine and continues to grow in it’s success.
Brand development for the campaign included: logo design, business suite (letterhead, envelopes), promo gift cards, online advertising, national print advertising, website design, illustrations