Branding Washtenaw Area Council for Children
Sparklefurry was enlisted to help the Washtenaw Area Council for Children increase it’s awareness in the local community. We started by developing a CMS website that would help better portray their brand and mission. This website serves to promote child safety and advocacy. The site aims to educate the user and increase involvement by integrating an interactive component to the home page . This website integrates graphics created for each of the educational and training programs offered by WACC, as well as a community calendar and now makes it easy for users to make a donation in order to make a difference. Sparklefurry developed a poster campaign to help promote individual program offerings and extended the concept to branded merchandise and event collateral.
Brand development for the campaign included: fundraising materials, posters, advertising, branded merchandise, website and social media