Branding The Brides Project
Sparklefurry created a variety of materials to support the launch of The Brides Project, a project of the Cancer Support Community of Greater Ann Arbor. The Brides Project sells donated wedding gowns at a discounted price and the proceeds go to support programs offered by the CSC for all people touched by cancer. Sparklefurry created the hand drawn identity to express the personal nature of the project and the individuality of the dresses. The tagline “Donate. Buy. Support.” was created to educate the public of the various ways to get involved. Sparklefurry created a variety of print materials to help spread the message and when the retail shop opened in downtown Ann Arbor, the logo was translated into store signage as a die cut dress form made from type. The brand image is evident in every detail of the retail location. Hangtags with the message I DO becomes part of the I DOnate language to encourage brides to donate even after they have made their purchase. The Brides Project partnered with local artists to have handwritten messages painted on the hangers as a reminder of the mission. The Brides Project has a growing online presence through the CMS website, facebook, twitter, google+ and pinterest.
Components of this campaign include: logo design, business suite (business cards, letterhead, envelopes), thank you cards, print and online advertising, retail signage, hangtags, website, social media, tradeshow materials, brochures.